Interview – Grant Baird What is your process as a director? How important is the script? Commercials and competative cycles. What is a director's reel? What is your background? How do you become a commercial director? What is a shooting ratio? Q2_commercialVsFeature What does a director do when the picture is in postproduction? What advice can you give for directing actors? What is a director? What do you look for in a rehearsal?